News

November 20, 2013 at 2:51 PM

Billboard ran its annual Maximum Exposure issue, a countdown in which industry insiders evaluate the value of various sales, marketing, performance, and publicity plugs, from a Super Bowl halftime performance to placement on a Wal-Mart endcap. Like Reservoir President Golnar Khosrowshahi before him, company Chief Operating Officer Rell Lafargue weighed in on dozens of promotional opportunities for new and established artists.

This year’s Top Ten Maximum Exposure plugs (compare to 2012, below):

1. A Super Bowl halftime show performance

2. A Grammy Awards performance

3. A performance on Saturday Night Live

4. Placement in TV commercial that runs during a special event

5. Homepage placement on iTunes

6. A performance on NBC’s The Voice

7. An artist’s arena-level headlining tour

8. A performance on MTV Video Music Awards

9. A performance on Coachella’s mainstage

10. Placement in a high-rotation TV ad for a leading car company

 

2012 Top Ten:

1.  A Superbowl halftime-show performance

2.  A Grammy Awards performance

3.  Homepage placement on iTunes

4.  Placement in TV commercial that runs during a special event

5.  A performance on Saturday Night Live

6.  An artist’s first arena-level headlining tour

7.  Placement in a high-rotation TV ad for a leading car company

8.  A performance during the Country Music Association Awards

9.  Placement in a high-rotation TV ad for a leading shoe brand

10.  A performance on Coachella’s mainstage

Other panelists of this year’s issue included NCredible Entertainment CEO Nick Cannon, Warner Music Nashville President & CEO John Esposito, Orchard CEO Brad Navin, and UMGD VP of Direct Marketing Angela Sanchez.